THE ATHLETE’S FOOT #IDIDIT SOCIAL MEDIA CAMPAIGN & MICROSITE

About This Project

This cross-platform digital campaign for The Athlete’s Foot, focuses on celebrating, educating and connecting the running community. The Running Season microsite invites runners across Australia to share their photos, videos and comments on Instagram and Twitter with the hashtag #IDIDIT, generating a stream of consumer generated content.

An interactive map enables running enthusiasts to find information about the top running events happening around Australia and invite their friends to join. A series of “Fit Tips” from The Athlete’s Foot and industry experts ensures runners know how to prepare for their next big race.

Category
Marketing