Strategy in Mobility


User experience is about ensuring an application is laid out intuitively, accounting for device ergonomics, human interface guidelines, and gestures. Put simply,user experience separates interactions and workflow from aesthetics and visuals.

We start our process with low-fidelity wireframes. They purposefully look like sketches, to keep the focus on the functionality of the application instead of the visuals and design. All screens of the interface are annotated and delivered in a formal document for approval. These wireframes go on to serve as the overall blueprint for the application.

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We design and build applications that coexist across platforms and provide experiences for users tailored to their individual needs and situations. We’re fully capable in mobile-web, iOS, Android and whatever comes next.



Mobile application design must account for various display sizes, orientations, and resolutions. Another often overlooked element of mobile design is branding.

Most mobile applications have counterparts on the web or elsewhere. It’s important to keep visual parity and consistency across these mediums, while still respecting mobile patterns and paradigms.

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The visual design begins with background research and reviewing any existing brand standards. To establish the overall design language for the app specifically, we create style boards. Once the wireframes and style boards are approved, we marry these together to create the interface design.


Native mobile development is more like desktop than web programming, requiring knowledge of operating system-specific features, memory management, and hardware capabilities.

Additionally, it requires extensive on-device testing and more rapid release cycles to account for the various device and OS combinations.

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Once the technical architecture is completed and the development spikes have exposed the key challenges, all development tasks are mapped out for the entirety of the application. We then work off of weekly iterations to ensure progress is easily measured, as well as encourage accountability. Rinse and repeat until the app is ready for submission to the app stores.

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Many companies invest months into designing and developing an application, only to have no marketing plan to launch it.

Marketing is not putting it on an app store and posting to Facebook that it’s available.

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What many don’t realize is that successful app store marketing starts with building an app. By following our methods, almost any app can launch with both press and customers excited to download and promote it.

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